Agent Assisted Private Sale: Even their local agent was impressed!

In 2001 Michael and Annette were planning to relocate interstate and prepared their property for sale. They believed their 2.5 acres in Windsor Downs NSW was worth more than their local agent’s estimation.

This was their first attempt to sell their own property, and they signed a sole agency agreement with the agent that allowed them to use both the MasterSell® Agent Assisted Private Sale service and the local agent.

Back then, the internet was not the main source of property sales, so the customized advertising campaign MasterSell designed consisted mainly of local paper advertisements, signage and brochure distribution. MasterSell monitored all enquiries, determined where the best possible advertising placement was and ascertained which adverts were really working.

After eight weeks of intensive marketing Michael and Annette received an offer for the full price – $79,000 above their local agent’s estimation. They were dealing direct with the buyer with assistance from MasterSell along the way.

Due to an unexpected change in career plans they postponed their relocation and withdrew their property from sale. Had Michael and Annette sold, they would have saved approximately $23,000 in agents’ fees also.

In 2004 Michael and Annette were finally ready for their interstate move and approached MasterSell for sales assistance.

This time they decided to use MasterSell alone, but asked their local agent for an appraisal of their property because the market was constantly changing.

Their agent estimated a listing price well above $1 million dollars, leaving room for negotiation and to cover their selling commission that was over $20,000 plus advertising costs.

The agent’s estimated figure seemed very high, so the couple and MasterSell determined a realistic asking price before placing the property on the market.

The asking price was just below $1 million. It was absolutely spot on because the couple received the full asking price once again.

It was a win-win all round:

• The buyer saved in not having to pay extra to cover agent’s commission.
• The sellers saved time and money because the house sold quickly.
• MasterSell gained a NEW property listing because the couple referred MasterSell to friends Collin and Dawn who had a failed property auction campaign with their local agent.

Collin and Dawn’s property also sold – read their MasterSell success story in our testimonials.